Through this initiative, Toyota not only aims to create awareness about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) but also hopes for a faster shift toward mass electrification in India.
Toyota remains committed to realising ‘Carbon Neutrality’ by 2050, and for this, announced the “Hum Hai Hybrid” campaign in India, a web video series that will benefit towards faster adoption of electrified vehicles. Through this initiative, Toyota not only aims to create awareness about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) but also hopes for a faster shift toward ‘mass electrification’ in India. At present, the company’s hybrid portfolio includes the Toyota Camry and the Toyota Vellfirepriced at ₹ 43.45 lakh and ₹ 90.80 lakh (ex-showroom) respectively.
— Toyota India (@Toyota_India) April 19, 2022
Atul Sood, AVP (Sales and Strategic Marketing), TKM, said, “Our consistent efforts to popularize electrified vehicle technology represents TKM’s commitment to India’s carbon neutrality goals. As global pioneers of electrified vehicle technologies, our aim is to drive awareness about mobility solutions which are practical and sustainable, thereby immensely contributing to the overall social benefits of the consumers and environment at large.”
The web video series can be accessed through the Toyota Bharat Website or its social media pages. The video series would consist of different aspects of a SHEV, explaining benefits on performance, fuel efficiency, range anxiety, cost of ownership, battery life, emissions, drive, and various modes. Additionally, the company says that the campaign would also emphasize various electrified vehicle technologies including Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and Fuel Cell Electric Vehicles (FCEVs).